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MGoodwin and Associates

About MGoodwin and Associates

“Do what you love for people who love what you do.”

– Dr. Paul Jenkins

Our Story

I am Marilyn Goodwin, the founder of MGoodwin and Associates. Throughout my career, I used my OD and L&D expertise to help leaders and employees achieve their full potential, which in turn enabled companies to achieve their strategic objectives. After many years in the corporate world, at Lilly, USAA, H-E-B, and Whataburger, I decided the best way to do what I love is to partner with leaders in a consulting role to engage their teams to grow as individuals and achieve high levels of success. 


I have partnered with leaders in organizations to create: 


  • The development and change strategy for a new line of business, now with 9 locations and growing
  • A high performing team model including leadership development, competency model, and success profiles to prepare for a system-wide expansion while preserving culture and values
  • A Performance Management process, tools, and training for a transition from start-up to stabilized operations 
  • Curriculum for high potential leaders to ensure a pipeline of current and future leaders for increased company growth


At MGoodwin and Associates we are passionate about what we do because we are passionate about the potential of people. We believe a company’s success relies on the success of each and every individual and we are here to bring those two goals together.  


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