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MGoodwin and Associates

Our Mission

WHAT WE DO

WHAT WE DO

WHAT WE DO

We help executives at private companies engage their employees to become the next generation of leaders who drive market expansion and increased revenue.


For over 20 years, our proven AIM-ALIGN-ACHIEVE approach has helped companies including Lilly, USAA, H-E-B, and Whataburger:

  • Translate business strategy into actionable people solutions that align, train, and engage employees
  • Create a “ready now” pipeline of leaders to achieve market growth and revenue goals
  • Boost retention by over 50% 

AIM

WHAT WE DO

WHAT WE DO

Do you know where you want to take your business, but not sure how to maximize your team's talent and commitment?


We have partnered with leaders to translate business strategy into actionable people solutions, such as: 

  • The development and change strategy for a new line of business, now with 9 locations and growing
  • Achieving increased sales, customer loyalty, and employee loyalty through improved employee experience and leadership development solutions
  • Establishing a strong talent pipeline of leaders to expand into new markets 

ALIGN

ACHIEVE

ACHIEVE

Do you have a great business strategy, but your employees aren't fully onboard?  


We have partnered with leaders to align and engage people with strategy and have delivered: 

  • A high performing team model including leadership development, competency model, and position profiles to prepare for a multi-state expansion while preserving culture and values
  • A leadership program to transition retail leaders into entrepreneurial business owners
  • A leadership program for a corporate university to develop high potential leaders 

ACHIEVE

ACHIEVE

ACHIEVE

Do your leaders or employees lack the skills or knowledge to bring your strategy to life? 


We have partnered with leaders to develop capabilities and measure results, including: 

  • Performance Management process, tools, and training for a transition from start-up to stabilized operations 
  • Curriculum for front-line leaders to ensure a pipeline of current and future leaders for increased company growth
  • A cross-functional work environment design using 5S and Lean methodology to maximize productivity and efficiency to reduce labor costs

Ready to discuss how we can help you achieve your goals?

We're ready to help

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MGoodwin and Associates


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